Anna strives to help create a world in which everyone can play, live and work on terms and in environments designed for them. She does this by using sport as a social impact tool.

 

Over a 22 year career dedicated to growing sport participation, Anna has developed comprehensive knowledge and insights into the Australian and global sporting context. She has observed, learned from and delivered or advised customised sport solutions to more than 20 sports across Australia, New Zealand, the Pacific Islands and England. In each setting she’s gained unique knowledge of the sporting ecosystems operating within diverse cultures and communities to vast audiences.

 

Anna now applies this experience along with leading approaches to strategy development and program design to assist sports organisations to grow their participation base and retain members through sporting pathways. This is achieved by adopting an evidence-based and analytical approach, while always listening to, empathising and co-designing with communities. Solutions are never without a touch of creativity and futuristic thinking about how clients can best serve new audiences and society, growing as a result.